Screenshot style breakdown
Sampled from 4 of Blua's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4FC bg
#CFD6DD
#2C7CBC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
A digital health toolkit: habit tracking, health checks, challenges, and more. Blua is Bupa’s digital health app: your toolkit to build healthy habits, access care, and get rewarded along the way. The best part? The app is free to download and available to everyone (not just Bupa members). It’s backed by Bupa and designed with healthcare professionals to help more Australians live healthier, happier lives every day. Why you’ll love Blua: Build habits that stick • Choose from 80+ habits designed to fit your lifestyle • Keep your streaks alive with friendly nudges and reminders • Sync Apple Health to easily track your progress • Join monthly wellness challenges designed for diverse abilities Take the guesswork out of preventative health checks • Get recommendations • Set reminders • Book appointments Get care when you need it • 24/7 online doctor appointments at your fingertips • Ac…
App details
What you can learn from Blua
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Blua's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Blua runs a light set with one background colour (#ECF4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C7CBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.