Sampled from 6 of Square Go's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#342474 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Become a regular. Reorder, rebook, and track your favorite businesses. - Search by business and map: Easily find businesses near you and search across 2 million services - Explore 250K+ local businesses on Square - Convenient appointment and order management: Easily rebook, reorder, reschedule, without the phone tag - Track your appointment and order history, easily look up your favorite staff members, and get reminders - Get personalized recommendations based on your history - Communicate directly: message your favorite business in one tap - Share your Go-to spots: leave verified reviews and ratings for your favorite people and places
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Square Go's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Square Go runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #342474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.