Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of GOV.UK ID Check's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C6CB4 bg
#3B80BE
#04743C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Use GOV.UK ID Check to prove your identity when you: • access some HMRC services with Government Gateway • need to change how you get security codes to sign in to your GOV.UK One Login It works by matching your face to your photo ID. Before you start You can use any of the following types of photo ID: • UK photocard driving licence • UK passport • non-UK passport with a biometric chip • UK biometric residence permit (BRP) • UK biometric residence card (BRC) • UK Frontier Worker permit (FWP) You can use an expired driving licence if it expired in the last 90 days and it was issued by DVLA. You can use an expired BRP, BRC or FWP up to 24 months after its expiry date. You will also need: • a well-lit area where you can take a good quality photograph • an iPhone 8 or newer • iOS 16.7 or higher How it works If your photo ID is a driving licence you will: • take a photo …
App details
What you can learn from GOV.UK ID Check
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are GOV.UK ID Check's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: GOV.UK ID Check runs a dark set with one background colour (#1C6CB4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04743C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.