Screenshot style breakdown
Sampled from 6 of APA Stay Here's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E4C46C accent
#111111 text
Screenshots
Icon palette
About this app
このアプリは、アパホテル株式会社が運営する「APA Stay Here（宿泊者向けアプリ）」です。 アパホテル宿泊中に、食券購入、備品予約、大浴場混雑確認、限定クーポン取得などができます。 ※一部のアパホテルで利用可能です。 ■機能紹介 1）クーポン ・APA Stay Here限定クーポンを続々配信予定！ 2）食券販売 ・滞在中ホテルの食券をいつでも購入可能です。購入後は勿論、事前購入した食券もアプリ上で表示されます。 3）貸出備品 アプリからの貸出備品予約で、フロントへの内線が不要です。用意ができましたら、ご自身のタイミングでフロントまでお越しください。 4）混雑状況 大浴場の混雑状況がいつでも確認できます。 5）延長 アプリからチェックアウト時間の延長購入が可能です。
App details
What you can learn from APA Stay Here
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are APA Stay Here's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: APA Stay Here runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4C46C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.