Sampled from 6 of Svt Vicenza's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#E41424 accent
#111111 text
SVT - Società Vicentina Trasporti è il gestore del trasporto pubblico locale in provincia di Vicenza. Garantisce ogni anno il servizio a oltre 20 milioni di passeggeri, attraverso una flotta di circa 400 autobus, per una percorrenza annua complessiva di 14.000.000 di km. In particolare SVT gestisce la rete del trasporto urbano di Vicenza, Bassano del Grappa, Recoaro Terme e Valdagno, oltre alle linee extraurbane che collegano l’intero territorio provinciale, dalle zone montane alle aree del Basso Vicentino e dell’Ovest Vicentino. L’attenzione per la qualità del servizio, la sicurezza dei viaggiatori e il dialogo continuo con i rappresentati del territorio costituiscono un impegno prioritario per SVT, che promuove l’utilizzo del trasporto pubblico nell’ottica di diffondere nella popolazione una cultura della mobilità sostenibile. E con SVT utilizzare il trasporto pubblico è davvero…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Svt Vicenza's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Svt Vicenza runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E41424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.