Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of OnePass: Get more value's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#9C04F4 bg
#A927F5
#CC7CFC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
OnePass, the membership program for Australia’s favourite retailers. From savings to rewards, get more value across Kmart, Target, Bunnings Warehouse, Officeworks, InstantScripts and Priceline. ONEPASS MEMBER BENEFITS* • Free delivery on eligible items or orders, no minimum spend. • 5x Flybuys points at Kmart, Target, Bunnings Warehouse and Officeworks • 365 day change of mind returns. • Express Click & Collect at Kmart and Bunnings Warehouse. • Sister Club tier members collect 2 Sister Club points per $1 spent in-store at Priceline. MANAGE YOUR ONEPASS MEMBERSHIP Sign up and start your OnePass membership with a 30-day free trial for new OnePass members (cancel anytime). Easily choose between a monthly or annual payment plan. ACTIVATE YOUR ONEPASS Simply activate your OnePass account and link it with our participating brands to access your benefits. • View your OnePass card and scan…
App details
What you can learn from OnePass: Get more value
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are OnePass: Get more value's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OnePass: Get more value runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #9C04F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #CC7CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.