Screenshot style breakdown
Sampled from 6 of Health-e Simplified's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04444C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The Health-e Simplified App, brings together all the features you need on your journey to health - simplified! On the Health-e app you can search for delicious recipes, find healthy eating inspiration, learn about nutrition, and organise your day with our easy to use drag and drop meal planner. Track calories or read interesting content all in one place. Healthy eating is made easy and fun with the app with our refreshing approach to the health & food industry. We learn about your health & personal goals, eating preferences and go along the journey with you - whether it’s learning to cook for the first time, or finding recipes that are specific to your diet. This is your complete guide to eating healthy & changing your lifestyle through nutrition. It’s all in one place, simplified. LICENSED APPLICATION END USER LICENSE AGREEMENT https://www.apple.com/legal/internet-services/itunes/de…
App details
What you can learn from Health-e Simplified
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Health-e Simplified's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Health-e Simplified runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04444C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.