Sampled from 4 of Blue Light Card's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040464 bg
#272779
#2484DC accent
#FFFFFF text
We are Blue Light Card – the discount service exclusively for frontline workers and volunteers from emergency services, healthcare, aged care and defence force. We know how hard you work so have partnered with local businesses and national retailers across Australia to give you a growing list of best-in-market discounts, offers and experiences as a ‘thank you’ for all you do. There’s everything you need to start saving on your favourite brands, right in the palm of your hand. Features =============== • Virtual card – access your membership card with a tap or swipe • Search – a quick way to find the offer you’re looking for • Notifications – updates on the latest offers and your account • Near me – browse local offers to make the most of every chance to save • Favourites – you can star or subscribe to your favourite brands and offers for easy access • Feedback – let us know wh…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Blue Light Card's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Blue Light Card runs a dark set with one background colour (#040464) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2484DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.