Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of iStore South Africa's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#444444 bg
#5E5E5E
#FC8C4C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Bring the iStore shopping experience to you. Shop the biggest range of Apple products and widest range of specially curated accessories and Smart products, making the most of iStore’s delivery and store pick up options for your ultimate convenience. App features: Free delivery and in-store Pick up across South Africa Fast delivery and in-store Pick up from 1 hour from placing your order Choose delivery days that suit you Pre-order the latest products before they are available in-store Build a wish list with Save for later Manage your orders from your profile More coming soon Why iStore South Africa? iStore South Africa is an Apple Premium Partner, which launched its first store in 2005. With a wealth of Apple product experience, iStore offers best in class retail experience both online and in-store. Putting its customers needs first, this app will bring the two worlds closer bring…
App details
What you can learn from iStore South Africa
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are iStore South Africa's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iStore South Africa runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #444444) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC8C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.