Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 3 of Matsmart's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4D4 bg
#DDD6BA
#8C0C0C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Vi räddar mat. Du sparar pengar. Matsmart är en onlinebutik där du kan handla överproducerad mat och konsumtionsvaror till riktigt bra priser. Vi räddar produkter som annars riskerar att gå till spillo på grund av överproduktion, förpackningsfel, fel säsong eller kort datum. Beställ i appen så levererar vi dina varor direkt till dörren. Från skafferivaror och snacks till dryck, godis och välkända varumärken – hos oss hittar du massor av produkter till bra priser. SÅ FUNKAR DET 1. Ladda ner appen 2. Upptäck ett brett sortiment av räddade produkter 3. Lägg en beställning 4. Rädda mat och spara pengar varje gång du handlar 5. Få dina varor levererade direkt till dörren inom några dagar VÅRT SORTIMENT Fyll på med vardagsfavoriter och upptäck nya produkter när du handlar. Utforska vårt breda sortiment av skafferivaror, ekologiska produkter, tränings- och hälsoprodukter, snacks, godis, dr…
App details
What you can learn from Matsmart
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Matsmart's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Matsmart runs a light set with one background colour (#FCF4D4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8C0C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.