Sampled from 6 of MCI - Personal Training AI's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#A4745C accent
#111111 text
Erreiche mit MCI deine Fitnessziele mit den besten Ergebnissen! Die Fitness-App von MCI ist für jedes Fitnesslevel geeignet: Anfänger, Fortgeschrittene oder Profis. Wähle ein Ziel aus und folge deinem personalisierten Trainingsplan, der sich regelmäßig an deine Anforderungen und Fortschritte anpasst. Die wichtigsten Vorteile von MCI: - Umfassender Ansatz zur Erstellung deines individuellen Trainingsplans. - Gamifizierung deines Fortschritts. - An jede Problemzone anpassbarer Trainingsplan. - Aktive Community mit über 2.500 Discord-Mitgliedern. - Persönliche Betreuung durch qualifizierte Sportwissenschaftler. Der umfassende Ansatz der MCI-App bei der Erstellung deines Trainingsplans umfasst 4 Schlüsselelemente: Krafttraining, Cardiotraining, gesunde Ernährung und Beweglichkeit. Nur zusammen tragen alle diese Fitnessbereiche dazu bei, deine Ziele mit den besten Ergebnissen zu erreiche…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are MCI - Personal Training AI's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MCI - Personal Training AI runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #A4745C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.