Screenshot style breakdown
Sampled from 6 of Visa Benefits's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#041C4C accent
#111111 text
Screenshots
Icon palette
About this app
Tus tarjetas Visa ofrecen una gran selección de beneficios para disfrutar donde quiera que estés. Esta aplicación móvil solo funciona con tarjetas Visa de 40 países de América Latina y el Caribe (LAC). Lamentablemente, las tarjetas Visa emitidas por bancos de EE. UU. o Europa no son compatibles en este momento. Explora todos los beneficios que ofrece Visa dependiendo de tu tarjeta Visa de Consumo en un solo lugar: App Visa Benefits*. Encontrarás desde beneficios para tus compras y viajes hasta beneficios de Concierge y de suscripción. Puedes generar tu "Certificado de Viaje" y activar tu "Kit de Viaje" para tener una gran experiencia de viaje. Además, puedes hablar con un médico por videoconferencia mientras viajas al extranjero y ademas canjear tus beneficios cuando lo necesites. “Visa donde quiera que estés”. *La aplicación Visa Benefits está sujeta a términos y condiciones que d…
App details
What you can learn from Visa Benefits
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Visa Benefits's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Visa Benefits runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #041C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.