Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Forma: PDF Editor & Converter's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#246CF4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Meet Forma—your AI-powered PDF editor that lets you fill, sign, scan, and edit documents. Contracts to sign, forms to fill, files to convert—and no laptop in sight. With Forma, all you need is your phone: edit text, fill out forms, add your signature, scan paper, and convert between formats without disrupting the layout. When a document needs more than editing—a summary, a rewrite, a draft from scratch—the built-in AI assistant will take care of that too. From the creators of iScanner, trusted by 145M+ users. With Forma, you get: • A clean interface that keeps PDF work intuitive. • A built-in scanner with OCR that turns paper into searchable, editable files. • An AI assistant that summarizes, catches mistakes, and generates content. • Secure cloud storage synced across iPhone, iPad, and web. Here's what that looks like: EDIT PDFs WITHOUT LOSING THE LAYOUT Need to update a figure i…
App details
What you can learn from Forma: PDF Editor & Converter
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Forma: PDF Editor & Converter's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Forma: PDF Editor & Converter runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #246CF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.