Screenshot style breakdown
Sampled from 6 of Dollar Tree's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#2C6C2C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Discover extreme value for every season and occasion by browsing products, weekly ads, new items, seasonal favorites, and more. From craft supplies to household essentials and beyond, you can find hidden treasures at every corner. Plus, you can also save your Dollar Tree favorites by adding them to a favorites list curated by you, for you. Add or remove items from your list at any time! Even when you’re shopping at your local Dollar Tree store, our app can help you learn more about products with the barcode scanner feature. Scan with ease by simply hovering the scanner over a barcode to see product information and price details. The possibilities are at your fingertips! Be the first to know about the latest and greatest. From trendy new items and exciting announcements to WOW deals and new releases, make sure you opt in push notifications. You can even stay connected with us through…
App details
What you can learn from Dollar Tree
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Dollar Tree's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Dollar Tree runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C6C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.