Sampled from 5 of FlowerStore.ph Flowers & gifts's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECEC bg
#DDCFCF
#24246C accent
#111111 text
FlowerStore.ph is a shopping app for iOS devices that allows you to easily browse and purchase beautiful flowers, gifts and other unique items for any occasion. With our app, you can browse a wide selection of flower arrangements and bouquets, from classic red roses to unique, seasonal blooms, as well as a variety of other gifts, such as chocolates, teddy bears, and other presents, perfect for special occasions like birthdays, weddings, anniversaries, and more. Our user-friendly interface makes it easy to find the perfect flowers and gifts for any occasion, whether you're looking for a romantic gift for a loved one or a special arrangement for a corporate event. With just a few taps, you can add items to your cart and complete your purchase using one of our secure payment methods. The app also features a user account system, allowing you to save your billing and shipping information for…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are FlowerStore.ph Flowers & gifts's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FlowerStore.ph Flowers & gifts runs a light set where the background shifts from screenshot to screenshot (first shot #FCECEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #24246C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.