Sampled from 4 of RTA M-Wallet's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#DC4CB4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Telangana Transport Department on Wednesday (30.03.2016) has been launched the "RTA m-Wallet" App, a first of its kind in India, which helps motorists to avoid physical carrying of documents like Driving License, Registration Certificate and other vehicle related documents, since Certificates can be uploaded through the App. During checking by Police or Transport Department Staff a motorist can show RTA m-Wallet App on his/her Smart Phone for verification of documents instead of physical production of RTA documents. Citizens have to download the RTA m-Wallet App and register themselves by using Name, Mobile Number and E-Mail-Id, which will connect them to the Transport Department data and immediately documents of license and Registration Certificate and other documents can be downloaded on to the app. These downloaded Certificates will be accepted by police and RTA Authorities.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are RTA M-Wallet's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: RTA M-Wallet runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC4CB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.