Sampled from 5 of Minha Empresa - RS's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#8CC444 accent
#111111 text
Reading the caption text from the screenshots in your browser…
O que é? Aplicativo para celular cuja principal função é ser uma ferramenta gerencial para os gestores e proprietários de pequenas e médias empresas com informações geradas a partir da análise das operações de compra e venda registradas em documentos eletrônicos. O aplicativo se propõe a facilitar a gestão fiscal da pequena empresa, permitindo ao empresário acompanhar suas operações (compras/vendas), e ter acesso a diversos gráficos e indicadores gerenciais que auxiliarão na gestão de seu negócio. O app disponibilizará de forma agregada (diária, semanal, mensal, anual) as informações da empresa do ano corrente e dos dois anos anteriores. Além das operações de compra e venda, apresentará informações sobre os principais relacionamentos da empresa, identificando seus maiores fornecedores e clientes, dentre outras funcionalidades.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Minha Empresa - RS's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Minha Empresa - RS runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8CC444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.