Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Vela | Everyday Rewards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#3454BC accent
#111111 text
Screenshots
Icon palette
About this app
Make good choices feel even better. Every shop earns you points. Better choices earn you more. Vela is a rewards app that recognises the effort behind your everyday choices. Until now, those choices were invisible. Vela makes them count. Shop as you normally do, scan your receipt, and earn points on every purchase. When you choose healthier or more responsible options, you earn more. Your points unlock rewards that feel like genuine life upgrades, from everyday perks to standout experiences. With Vela, you can: - Earn points on every grocery shop, wherever you shop - Earn more points for healthier and more responsible choices - Scan receipts from any supermarket, or earn automatically with partners on online purchases - Redeem points for rewards that feel like genuine life upgrades No coupons. No faff. No change to how you shop. Just better choices, properly rewarded. Buy better…
App details
What you can learn from Vela | Everyday Rewards
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Vela | Everyday Rewards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vela | Everyday Rewards runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #3454BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.