Screenshot style breakdown
Sampled from 6 of Calm Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4C7CB4 bg
#658EBE
#94CCFC accent
#FFFFFF text
Screenshots
Icon palette
About this app
Calm Health is an invitation-only app from your health insurance plan, physician/care team, or employer. From the makers of Calm, the leading app for sleep, meditation and relaxation, Calm Health is your guide on the path to better mental and physical wellness. Calm Health features a variety of programs created by our trusted team of psychologists to help you manage your mental and physical health at your own pace. Whether you’re experiencing symptoms of anxiety or depression, are working or plan to work with a mental health professional such as a therapist or psychiatrist, or just feel that you need help with your mental and physical health, Calm Health can be a source of support and guidance. When you sign up for Calm Health, you’ll receive a personalized action plan to help you understand your health and guide you through recommended programs most relevant to your individual need…
App details
What you can learn from Calm Health
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Calm Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Calm Health runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #4C7CB4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #94CCFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.