Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Google's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#CC9C7C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Download the Google app to find quick answers, explore your interests, and ask anything on your mind in any way. Try AI in Google Search with AI Mode, Lens, Search Live, and more. Feature highlights*: • AI Mode: Get AI-powered responses to your toughest questions with AI Mode–talk, type, or snap a photo to get started, and ask follow-up questions to dig deeper. You’ll continue to see a range of helpful links so you can keep exploring across the web. • Google Lens: See something you like? Snap a photo and discover where to shop for it, find related images, and more. Refine your camera searches by adding words – whether you want those shoes but in ‘blue’, or want to learn how to ‘repair’ that broken bit on your bicycle. • Search Live: Have a live, real-time conversation in Search by using your voice and camera to easily get answers and on-screen links to the web when you need them. • AI…
App details
What you can learn from Google
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Google's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Google runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC9C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.