Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Facebook's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#046CFC bg
#2780FC
#FC0404 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Where real people propel your curiosity. Whether you’re thrifting gear, showing reels to that group who gets it, or sharing laughs over fun images reimagined by AI, Facebook helps you make things happen like no other social network. Explore and expand your interests: * Shop Marketplace for hidden gems and take your hobbies to the next level * Personalize your Feed to see more of what you like, less of what you don’t * Ask Meta AI for information and get answers instantly * Drive into reels that reflect the things you're interested in * Search Facebook on any topic and get more interactive results Connect with people and communities: * Join groups to learn tips from real people who’ve been there, done that * Get inspired by creators, or catch up with Friends * Add new Friends to your world, but also decide how closely to keep up with them * Privately message relatable posts that only …
App details
What you can learn from Facebook
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Facebook's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Facebook runs a dark set where the background shifts from screenshot to screenshot (first shot #046CFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC0404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.