Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Air NZ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#048494 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The Air NZ app – your trusted travel companion – lets you: • Take control of your flight bookings – change your seat, add a bag, manage your meals, and more. • Check in online, from anywhere, and access your digital boarding pass in the app, or add it to Apple Wallet. • Scan your digital boarding pass to print bag tags at the kiosk, board your aircraft, and if you're eligible, enter the Air New Zealand lounge. • Hold up to 9 boarding passes for your group or family under the same booking. Bookings with infants can't currently be supported. • Have real-time flight info at your fingertips with up-to-date gate and seat info, boarding and departure times, and more. • Receive notifications with key flight information – you'll never miss a beat. • Order coffee from your phone, and we'll let you know when it's ready to collect. Air New Zealand lounge access required. • Purchase travel-…
App details
What you can learn from Air NZ
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Air NZ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Air NZ runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #048494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.