Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of KAYAK: Flights, Hotels & Cars's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC6C14 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
KAYAK searches hundreds of travel sites to show you your options and let you pick what works best for your trip. Track prices, set a budget, build your itinerary and more. WHAT’S IN OUR APP. • Get the flight you want: Compare flight options from hundreds of sites then zero in on the best one for you by using our filters. • Hotel rates only on the app: Find mobile-only prices from select hotels. • Car sharing: Search car sharing alongside traditional agencies for more options (and maybe better prices). • Know when prices change: Track search results for your trip and get a notification when prices change. • Search on your budget: Only have $300 to spend? KAYAK Explore will show you your flight options, on any budget. ONLY ON THE KAYAK APP. • Flight tracker: Get alerts when something about your flight changes or track flights so you can see if you’ll make your connection. • Trips offlin…
App details
What you can learn from KAYAK: Flights, Hotels & Cars
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are KAYAK: Flights, Hotels & Cars's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: KAYAK: Flights, Hotels & Cars runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC6C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.