Sampled from 6 of Homes.com Real Estate & Rent's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#3C4C14 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Trusted by 100 Million Buyers. Only Homes.com connects you directly to the person that knows the most about a property for sale, the listing agent. Homes.com: Homebuying as it should be. Hassle Free Search. Co-shopping made easy. In-depth neighborhood and school data Experience homebuying how it should be on the fastest growing site in the industry – designed for homebuyers and agents. Homebuyers With the Homes.com app you’ll have access to homes for sale and rent, easy access to the listing agent’s contact information, the most detailed information about neighborhoods and schools, a robust directory to find qualified buyer agents specializing in your search, mortgage calculators, home value estimates from 4 sources, historical photos, and the most advanced collaboration tools around to easily co-shop with friends, family and the agent you choose to work with. Agents Homes.…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Homes.com Real Estate & Rent's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Homes.com Real Estate & Rent runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C4C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.