Sampled from 3 of VIP Access for iPhone's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6CA4C4 accent
#111111 text
Symantec VIP Access ayuda a proteger sus cuentas y sus transacciones en línea mediante la utilización de un proceso de autenticación segura cuando inicia sesión en sus cuentas compatibles con VIP. • Autenticación segura: proporciona autenticación segura y de dos factores al iniciar sesión en sus cuentas compatibles con VIP. • Código QR o de la aplicación: escanee un código QR para generar códigos de seguridad específicos para los sitios a fin de obtener autenticación segura y de dos factores en los sitios web favoritos o para migrar las credenciales a un dispositivo nuevo. Use VIP Access en organizaciones participantes, como E*TRADE, Facebook, Google o cualquiera de los cientos de sitios incluidos en VIP Network: https://vip.symantec.com Funciones Autenticación segura VIP Access agrega la autenticación segura al inicio de sesión normal de una de las siguientes maneras: • Genere …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are VIP Access for iPhone's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VIP Access for iPhone runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6CA4C4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.