Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Mactracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#3C94D4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Mactracker provides detailed information on every Apple Macintosh, iPod, iPhone, iPad, Apple Watch, and Apple Vision Pro ever made, including items such as processor speed, memory, graphic cards, supported OS versions, price, color, storage, and expansion options. Also included is information on early Apple systems, Newton, Apple TV, Apple accessories, audio, displays, modems, printers, scanners, storage, Wi-Fi products, Mac pro apps, and operating systems. In addition to listing technical specifications, Mactracker allows you to gauge and compare the real-world performance with scores courtesy of Primate Labs Geekbench 6. Test your knowledge on nearly every device from 1976 to today with the Trivia feature. You can also track and manage your Apple product collection by adding details such as their model, color, serial number, condition, purchase date, and warranty coverage end date.
App details
What you can learn from Mactracker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Mactracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mactracker runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C94D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.