Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Google Voice's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#047C6C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Google Voice gives you a phone number for calling, text messaging, and voicemail. It works on smartphones and computers, and syncs across your devices so you can use the app in the office, at home, or on the go. NOTE: Google Voice only works for personal Google Accounts in the US and Google Workspace accounts in select markets. Text messaging is not supported in all markets. You’re in control Get spam filtered automatically and block numbers you don’t want to hear from. Manage your time with personalized settings for forwarding calls, text messages, and voicemail. Backed up and searchable Calls, text messages, and voicemails are stored and backed up to make it easy for you to search your history. Manage messages across devices Send and receive individual and group SMS messages from all your devices Your voicemail, transcribed Google Voice provides advanced voicemail transcription…
App details
What you can learn from Google Voice
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Google Voice's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Google Voice runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #047C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.