Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Wikipedia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4F4F4 bg
#BAD6D6
#7CCCFC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The official Wikipedia app for iOS helps you explore the world’s largest free knowledge project — ad-free and free of charge, forever. With 60+ million articles in nearly 300 languages, your favorite encyclopedia is always at your fingertips. Why you’ll love this app Free, open, and ad-free Wikipedia is written and verified by volunteers worldwide, supported by the nonprofit Wikimedia Foundation. No ads, no tracking — just knowledge you can trust. Search smarter, discover more Find the information you need without distraction. Search across 300 languages, explore trending and breaking news through a personalized feed. Add knowledge to your Home Screen Use widgets for quick access to trending articles, featured content, or the “Picture of the Day,” right from your Home Screen. Read your way Choose from light, sepia, dark, or pure black themes. Adjust text size and image dimming for …
App details
What you can learn from Wikipedia
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Wikipedia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Wikipedia runs a light set with one background colour (#D4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7CCCFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.