Sampled from 6 of Priceline - Hotel, Car, Flight's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#046CEC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Get exclusive app-only hotel deals, discounts on rental cars, and cheap flights all in one place, with the Priceline app. Join millions of happy travelers who book great deals with us every day - download now! NEW - Stay more, save more! Unlock Priceline VIP when you book and get our best prices on great hotels. Still need a reason to download the app? Here’s 3: 1. Access to exclusive hotel deals found only on the app. 2. Everything you need in one place - low-priced hotels, cheap rental cars and discounted flights. 3. Personalized, relevant hotel recommendations - we have the travel deals that matter to you. Our app is rated as Best App for Travelers by Travel + Leisure! SERIOUS SAVINGS You’ll save up to 60% off with Express Deals®. Seriously. Plus, you save up to 50% off hotels when you unlock Priceline VIP. SEARCH, FIND, BOOK Finding the perfect one is easy as pie. Search by…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Priceline - Hotel, Car, Flight's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Priceline - Hotel, Car, Flight runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #046CEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.