Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of imo-International Calls & Chat's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#049CFC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
imo is a FREE, simple, and secure international video call & instant messaging app. It's used by over 200M people in more than 170 countries and regions, supporting 62 languages. imo brings innovative solutions for seamless communication capabilities and allowing people to share key moments with each other. ■ Free & HD Video Calls Over 300 million times of video calls are made through imo every day. Make international calls to your friends & family for FREE. You can also create group chat with friends, free talk to them in one group. Experience crystal clear & HD quality instant video calls to friends and family all around the world. Avoid SMS and phone call charges, no fees or subscription for every message or call, free in anyway. ■ International & Reliable Call Consistent & stable international audio or video calls over 2G, 3G, 4G, 5G, or Wi-Fi connection*. Send text or voice mess…
App details
What you can learn from imo-International Calls & Chat
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are imo-International Calls & Chat's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: imo-International Calls & Chat runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #049CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.