Sampled from 5 of GOL | Passagens Aéreas's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4F4 bg
#DDD6D6
#FC6C1C accent
#111111 text
Reading the caption text from the screenshots in your browser…
O aplicativo da GOL dá mais vida ao seu tempo, com alertas personalizados que acompanham todas as etapas da sua viagem. Confira tudo o que você pode aproveitar: Serviços adicionais Assento GOL+ Conforto entre outros serviços. • Bagagem despachada Adquira com desconto direto no aplicativo e evite filas no aeroporto. • Check-in pelo app Confirmar sua presença no voo ficou ainda mais fácil. Faça o check-in pelo app onde você estiver e tenha sempre à mão o cartão de embarque. • Ofertas Planejando sua próxima viagem? Aproveite ofertas imperdíveis diretamente no app. • Reserva de assento Com o novo mapa de assentos interativo, ficou ainda mais fácil escolher seu lugar predileto no voo. • Voe Junto Acompanhe cada etapa do voo de menores desacompanhados e tenha muito mais tranquilidade. • Pesquisa de satisfação Avalie a sua experiência de voo e ajude a GOL a oferecer sempre o me…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are GOL | Passagens Aéreas's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: GOL | Passagens Aéreas runs a light set with one background colour (#FCF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC6C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.