Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of OkCupid: Online Dating App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6CB4DC accent
#111111 text
Screenshots
Icon palette
About this app
Get the best online dating app experience and find a match based on who you really are and what you love. OkCupid is all about inclusive online dating for every single person! We know how hard it is to find a serious relationship, to have that meaningful connection (and dare we say -find love?!) with another special person, but don’t worry - we’re here to help! Great dates come from great connections - that’s why OkCupid shows off who you are beyond a photo. Meet new people and find love based on what makes you, well, you - because you deserve it. It’s a free dating app that you’ll super like ;) * Love doesn’t discriminate, and neither does OkCupid. Create a free dating profile that highlights what makes you special and unique * Choose from over 60 different gender identities and sexual orientations: Gay, Lesbian, Bisexual, pansexual, queer and more. Let those colors shine through, qu…
App details
What you can learn from OkCupid: Online Dating App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are OkCupid: Online Dating App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OkCupid: Online Dating App runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6CB4DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.