Sampled from 6 of Swiss Snow's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#74A4BC accent
#111111 text
Rediscover winter! With the Swiss Snow app from Switzerland Tourism, you can check the snow and weather conditions at your favourite ski region in no time at all, take a look at the 360° webcams or get inspired to try out a new winter hobby. Everything in a single place and in a single app. Which areas have the best snow and weather conditions? Where are most of the lifts open? Which kind of sports can I do at a particular winter destination? Where should I plan my next day trip? The Swiss Snow app from Switzerland Tourism can easily provide answers to these questions and many others. The extensive winter database contains snow and ski lift information for over 200 Swiss winter destinations. The database is updated several times a day and provides detailed information relating to the following winter sports: skiing, snowboarding, cross-country skiing, tobogganing and winter hiking. …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Swiss Snow's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Swiss Snow runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #74A4BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Weather apps approach the same problem? Browse more Weather apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.