Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Old Navy: Shop for New Clothes's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#7C8CAC bg
#8E9CB7
#1C3C5C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Imagine instant ‘appiness’! Old Navy’s new & improved app has all the feel-good fashion & fantastic deals you love — at your fingertips and in your pocket. Shopping on the Old Navy app is fast, fun, and free! It’s the easiest way to shop the hottest trends for the fam anytime, anywhere. The Old Navy app makes it easier than ever to find what you’re looking for. Explore hot new arrivals and the latest fashion trends to classic staples for the whole fam. Searching for something specific? Our search & filter tools make it easy to find what you need. You can also scan the barcode on any product in-store to view pics, see reviews, & more on the app. Shop the app with our mobile-friendly checkout process. Add your fave picks to your bag and check out with easy payment options like PayPal and Apple Pay. Buy online or pick up in-store—whatever works for you! Best part? When you shop wit…
App details
What you can learn from Old Navy: Shop for New Clothes
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Old Navy: Shop for New Clothes's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Old Navy: Shop for New Clothes runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #7C8CAC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C3C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.