Sampled from 3 of Nespresso's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4ECE4 bg
#D6CFC8
#448404 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Experience the world of Nespresso on your iPhone or iPad. The Nespresso app allows you to buy coffee capsules, machines and accessories on-the-go or at home on your iOS device. Enjoy the Nespresso shopping experience anytime, anywhere: • Refill your stock of capsules and explore new coffees • Find the right machine for you, and exclusive accessories to complete your coffee corner at home • Stay up to date with the latest Nespresso Limited Edition coffees • Discover the nearest Nespresso points of interest on the store locator (Nespresso Boutiques, retail stores selling Nespresso coffee machines, and coffee capsule recycling points) Do even more with the app with one of our ‘connected’ machines: • Get notified when your capsule stock is running low to ensure you never run out • Navigate through recipes to nurture your inner barista • Ensure the best coffee experience cup after cup thro…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Nespresso's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Nespresso runs a light set with one background colour (#F4ECE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #448404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.