Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of SWISS's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#D41C3C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Book flights, reserve seats and access your digital boarding passes. With the SWISS app, your mobile travel companion for journeys with the Lufthansa Group network airlines, you can do all this and more. Push notifications will inform you of your flight’s status in real time, so you are kept up to date throughout your journey. With the SWISS app you are always well informed, from booking your flight to the arrival of your baggage at your destination so you can rest assured that your journey will run smoothly. Your personal data and personalized services can all be conveniently managed on your smartphone. In short, the SWISS app ensures you are well informed about all aspects of your flight. The main features of the SWISS app: Before your flight • Book your flight, reserve your seat and add your baggage: All this can be done conveniently in the app. You can also book a rental car or res…
App details
What you can learn from SWISS
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are SWISS's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SWISS runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D41C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.