Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Amazon's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#242C3C bg
#424957
#649C9C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Umfassend Schnell suchen, Produktdetails abrufen, Rezensionen lesen und Millionen von Produkten kaufen, die über Amazon.de und andere Anbieter verfügbar sind. Praktisch Melden Sie sich mit Ihrem bestehenden Amazon-Konto an, um auf Ihre Warenkorb-, Zahlungs- und Versandoptionen zuzugreifen. Sie müssen kein neues Konto erstellen, um Ihre 1-Click-Einstellungen und Wunschzettel zu verwalten, Ihre Bestellungen nachzuverfolgen und die Vorteile Ihrer Prime-Mitgliedschaft zu nutzen. Einkaufen wie im Internet. Schnell Vergleichen Sie Preise und überprüfen Sie die Verfügbarkeit im Handumdrehen, indem Sie einen Strichcode scannen, ein Foto aufnehmen oder Ihre Suchbegriffe eingeben. Sicher Alle Einkäufe laufen über die sicheren Server von Amazon. Universell Kaufen Sie von einer einzelnen App aus auf Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.com, Amazon.it, Amazon.cn oder Amazon.co.jp …
App details
What you can learn from Amazon
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are Amazon's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amazon runs a dark set with one background colour (#242C3C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #649C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.