Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Travelers Mobile's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#34849C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Travelers Mobile provides Personal Insurance customers with a streamlined mobile experience. Use this app to: • View and download your Auto Insurance cards • View and make payments • Enroll and manage an automatic payment plan • View your Personal Insurance policy documents • View detailed coverage and policy information for select auto policies • Change your document delivery preferences • Report a claim • Get roadside assistance • Contact your claim professional • Link all your Personal Insurance policies to your user ID • Log in using fingerprint authentication on select Samsung devices that support it. Enable it in your Profile after logging in. • Link to log in to our full website for additional services
App details
What you can learn from Travelers Mobile
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Travelers Mobile's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Travelers Mobile runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #34849C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.