Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Alaska Hawaiian's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040C34 bg
#272E50
#740C84 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Use the Alaska Hawaiian app to explore options, book trips, check in, and move hassle-free through airports. Find all the flight information that matters to you, as you need it. • Search for flights, compare options and book your trip using dollars or points • View your Atmos Rewards account to track your points activity and progress towards status • Pre-order a meal in Main Cabin, Premium Class and First Class • Add your Atmos Rewards or TSA precheck numbers to your flight • Get real-time flight and travel updates pushed directly to your phone • Cancel or change your flight easily by tapping the 3 dots on the trip list • Use Apple Pay to pay for flights or seat upgrades • Check in for your flight and have quick access to your boarding pass • Get a discount on a checked bag when you pay through the app • Add your boarding pass, Atmos Rewards and Lounge card to Apple Wallet for easy acc…
App details
What you can learn from Alaska Hawaiian
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Alaska Hawaiian's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Alaska Hawaiian runs a dark set with one background colour (#040C34) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #740C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.