Screenshot style breakdown
Sampled from 6 of Yahoo!オークション's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC6C5C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Yahoo!オークションは、お店にないものも見つかる、買える「日本最大級のネットオークション・フリマアプリ」です。スマホからかんたん、あんしんに取引ができます。 ・常時7,550万点以上の商品が出品されているから、Yahoo!オークションならではの商品が見つかる！ ・完売品や限定品、昔の商品などのお店でなかなか買えないものは「オークション形式」で値上がりを期待。売りたい価格でサクッと売りたいものは「フリマ形式」。Yahoo!オークションならシーンによって売り方を選べるので、満足度の高い取引ができます。 ・全体の96%が「非常に良い」「良い」評価で安心取引。心配なトラブル補償も充実。 ・個人情報を明かさず、匿名で取引ができます。 ■出品してみよう！ 自分で「売れない」と思っているアイテムも、誰かにとっては宝物かもしれません。カテゴリがたくさんあるから、ファッション、アクセサリー、家電、おもちゃ・ゲーム、ゴルフクラブなどのスポーツアイテム、アンティークから人気の自動車パーツまで、いろんな商品が出品できます。 ■商品を…
App details
What you can learn from Yahoo!オークション
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Yahoo!オークション's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Yahoo!オークション runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC6C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.