Sampled from 5 of Apple Books's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#243C64 accent
#111111 text
“图书” App 是发现、阅读和聆听娱乐性和知识性图书和有声书的最佳场所。在书店和有声书店浏览排行榜、个性化推荐和专家精选藏书,或使用搜索轻松找到符合心意的阅读或聆听内容,无需订阅即可遨游书海。跟踪已读和欲读书籍,并设置自己的阅读目标,所有操作均可在同一 App 完成,且可在所有 Apple 设备上同步。 探索数百万本图书和有声书 • 查看今日畅销书、免费图书和适合各年龄段读者的特别优惠,以及个性化推荐。 • 探索“图书” App 团队的精选藏书,在喜爱的类型中找到下本书或有声书,从悬疑惊悚到爱情、历史、自我发展和儿童读物,应有尽有。 • 试读任何图书或试听有声书,免费体验前几页内容。 • 通过“欲读清单”跟踪你感兴趣的图书和有声书。 自定义你的阅读体验 • 多种阅读主题可供选择,其中包括各种字体和背景颜色。 • 按个人偏好调整行高和字符间距,让图书清晰易读。 • 使用“自动启用夜间主题”并调节屏幕亮度,阅读时让双眼更舒适。 • 启用垂直滚动,无需翻页即可遨游书海。 通过阅读目标让阅读成为习惯 • 设定阅读目标鼓励自己每天阅读。 • 跟踪连续阅…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Apple Books's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Apple Books runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #243C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Book apps approach the same problem? Browse more Book apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.