Sampled from 6 of Argos - Shop Tech, Toys & More's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC1C1C bg
#EE3B3B
#8CDCFC accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 2 headlines, 7 words on average (longest 9).
Get set for Argos, shop over 50,000 products from the palm of your hand! Welcome to the Argos app! Your one-stop shopping destination for electronics, home goods, fashion, toys, furniture, fitness equipment, gaming, and more! Whether you're at home, at work, or on the go, the Argos app brings the entire Argos product range directly to your fingertips. With over 50,000 products available, we make shopping easy, fast, and convenient for you! Explore a great range of products: Electronics: Shop the latest smartphones, tablets, laptops, smartwatches, and home tech. Stay up to date with the newest gadgets and find great deals on televisions, headphones, and gaming consoles. Toys: Discover a huge selection of toys for kids of all ages, from action figures and dolls to board games, STEM toys, and outdoor play equipment. Furniture & Homeware: Furnish your home with our wide variety of sofa…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Argos - Shop Tech, Toys & More's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Argos - Shop Tech, Toys & More runs a dark set with one background colour (#EC1C1C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8CDCFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.