Sampled from 5 of Taxi Sthlm's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6CCC6C accent
#111111 text
Hos Taxi Stockholm får du trygg och personlig service med miljövänliga bilar och välutbildade förare. I appen kan du snabbt och enkelt boka din resa. Välj mellan standard, business eller storbil och med eller utan tillval som barnstol eller plats för hund. Du kan också välja fastpris eller taxameter och betalar gör du med kort i appen, via faktura med ditt taxikonto eller direkt till föraren i bilen. Några av funktionerna i appen: • Förboka eller boka direkt • Lägg till tillval som t.ex. barnstol eller att ta med din hund • Skriv ett meddelande till föraren • Välj mellan fastpris och taxameter • Betala med kort, med taxikonto eller i bilen • Välj standard, storbil eller business • Boka upphämtning via karta eller sök på adress • Ange destinationsadress om du vill • Följ status för din bokning och få ett meddelande när din taxi är på plats • Förboka till flygplats med bevakning – vi sk…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Taxi Sthlm's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Taxi Sthlm runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6CCC6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.