Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Australia Post's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DC1C2C bg
#E03B49
#F47C74 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The AusPost app lets you safely and easily track and manage your parcels on your smart device. Download the app to access these great features: • Trusted notifications – Receive instant, legitimate and trusted notifications. • Automatic parcel tracking – Eligible parcels will automatically show in your track list if matched to your account - no need to add tracking numbers. • Track and manage parcels – Easily track and manage all your parcels in one place without checking emails. • Set delivery preferences – Request parcels be left in a safe place or redirect while in transit (if eligible). • Proof of delivery – View photos of where your parcel is left (if eligible). • 2-hour delivery notification – Set your preferences to receive a 2-hour delivery window where available once the parcel is on board for delivery. • Sharing collection authority – Authorise someone else to colle…
App details
What you can learn from Australia Post
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are Australia Post's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Australia Post runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #DC1C2C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F47C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.