Screenshot style breakdown
Sampled from 6 of 롯데홈쇼핑's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141414 bg
#343434
#5C3CAC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
CREATE THE NEW 새로운 일상의 시작 ◆ 상품 핵심만 쉽고 빠르게! 쇼핑은 '숏핑' 쇼핑, 이제 1분이면 끝! 새로운 볼거리가 가득한 숏핑에서 인기상품을 놓치지 마세요. ◆ TV/모바일 라이브 방송알림 신청 필수! 바로 지금 이 순간, 생방송만의 특가와 이벤트를 놓치지 마세요. ◆ L.CLUB 멤버십으로 누리는 최고 등급 혜택 다양한 할인 쿠폰과 적립, 롯데 계열사 제휴까지! 지금 L.CLUB에서 모두 경험하세요. ◆ 롯데홈쇼핑이 처음이시라면? 신규 회원 가입하고 구매하시면 즉시 사용 가능한 웰컴 기프트를 선물해 드려요. ※ 앱 접근 권한에 대해 안내 드립니다. 롯데홈쇼핑은 정보통신망법 제 22조의 2(접근 권한에 대한 동의)의 규정에 맞춰 서비스에 꼭 필요한 항목만을 필수접근하고 있습니다. [OS버전 지원 안내] - iOS 11.0 이상 환경에서 원활히 동작합니다. [필수적 접근 권한] - 단말기ID : 단말기 식별 및 사용성 개선 [선택적 접근 권한] - 카메라 : 리뷰 작성, 이벤트 참여, 게시글 작성, 1:1 문의 …
App details
What you can learn from 롯데홈쇼핑
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are 롯데홈쇼핑's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 롯데홈쇼핑 runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #141414) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C3CAC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.