Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of American Airlines's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#045C9C bg
#2772A9
#54A4DC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
With the American Airlines app, you’re covered with the information you need exactly when you need it. Curious about traffic to the airport? Need a mobile boarding pass? Wondering where the closest Admirals Club® lounge is? All of this info and more is available at your fingertips. - Live Activities: Track your flight in real-time right from your Lock Screen, Dynamic Island and your Apple Watch's Smart Stack. - Lock Screen & Home Screen widgets: See your next trip's details with our dynamic widgets. - Personalized home screen: See your next trip, AAdvantage® status, miles and Loyalty Points. - Booking: Book your next trip along with our hotel, car, cruise and vacation partners right from the app. - Mobile boarding pass: Check in for your trip and retrieve your mobile boarding pass. No need to print, and it’s updated along the way. - Interactive terminal maps: Navigating airports …
App details
What you can learn from American Airlines
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are American Airlines's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: American Airlines runs a dark set with one background colour (#045C9C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #54A4DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.