Screenshot style breakdown
Sampled from 4 of Blue Rewards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4F4FC bg
#BAD6DD
#7CD4EC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
We’ve transitioned from AIR MILES to Blue Rewards, a loyalty program designed to provide real, everyday value to Canadians. With Blue Rewards, the opportunities to earn are everywhere and you can turn your everyday spending into savings. Experience enriched benefits, expanded partnerships, and a streamlined digital experience empowering millions of Members to earn more, redeem faster, and make real financial progress. Use the Blue Rewards app to: Access your digital card to scan in-store at participating Partners Opt in to exclusive Partner offers Check your balance and transaction history Scan eligible grocery receipts to earn Points at most major Canadian grocery stores Browse our rewards catalogue Lock and unlock your account Update your account and preferences If you download this application, you must then review, and are subject to, the terms and conditions.
App details
What you can learn from Blue Rewards
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Blue Rewards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Blue Rewards runs a light set with one background colour (#D4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7CD4EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.