Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Sephora US: Makeup & Skincare's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4CCBC bg
#D6B3A5
#74B4C4 accent
#111111 text
Screenshots
Icon palette
About this app
Discover brand new beauty and skincare routines with Sephora. Explore the best beauty products from top brands like FENTY BEAUTY by Rihanna, The Ordinary, and Sephora Collection. Try the latest product releases or find brands focusing on inclusivity and diversity. Treat yourself and redeem your points for Beauty Insider Cash or luxurious samples. Easily shop for your beauty needs, from makeup and skincare to haircare products. Find the perfect foundation, mascara, or concealer for you by comparing product information, how to use instructions, and photos from the Sephora community. If you are looking for good beauty at a better price, try Sephora Collection makeup and skincare! 3 Reasons you’ll love the Sephora app 1. Get access to offers & deals with Beauty Insider 2. Shop all your favorite beauty products in just a few steps 3. Discover the latest trends & releases Interested in c…
App details
What you can learn from Sephora US: Makeup & Skincare
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Sephora US: Makeup & Skincare's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sephora US: Makeup & Skincare runs a light set where the background shifts from screenshot to screenshot (first shot #F4CCBC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #74B4C4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.