Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of 11번가's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#FC5C34 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
[주요 서비스 소개] 1) 무료 멤버십, ‘11번가플러스’ - 함께할수록 혜택도 더 커지는 행복 - 패밀리와 함께 구매하고 매월 최대 2,000P 적립 - 배송 걱정 없는! 슈팅배송 무료반품 & 도착보장 - 스타일 완성하는! 패션플러스 최대 1만원 쿠폰 - 인기 뷰티 브랜드! 뷰티플러스 상품 최대 25% 할인 - 늘 구매하는! 마트플러스 상품 최대 7% 적립 - 멤버십만 누릴 수 있는 장바구니 7% 쿠폰 - 캠퍼스플러스 상품 학생 전용 비밀특가 득템 2) 오늘의 최저가, ‘오늘발견’ - 지금 인기 있는 최저가 상품을 한눈에 발견! - 관심사에 맞는 추천으로 취향 따라 쇼핑 - 당첨 시 50% 할인 가격으로 구매할 수 있는 기회! 매주 월·수·금 오전 8시, 도전! 반값딜 오픈 - 응모만 해도 쿠폰 100% 지급 - 놓치기 아쉬운 특가 혜택 매일 업데이트 3) 스마트한 장보기, ‘마트플러스’ - 한눈에 비교하고 스마트하게 마트 쇼핑 끝! - 자주 사는 아이템부터 무료배송 조건까지 맞춤 추천 - 11번가플러스 패밀리 2명 이상이라면! 최대 7% 적립 혜…
App details
What you can learn from 11번가
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are 11번가's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 11번가 runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC5C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.