Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Merriam-Webster Dictionary's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#245464 bg
#426B79
#B48C6C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Get America's most useful and respected dictionary, optimized for your iPhone, iPad, and Apple Watch. Continuously updated with the newest words and meanings, this is the premier iOS app for English language reference, education, and vocabulary building. Key Features: * Offline access: Complete access to definitions and synonyms whether or not you're connected * Voice Search: look up a word without having to spell it * Word of the Day: learn a new word every day * Word Games: fun, fast quizzes to test your vocabulary * Favorite Words and Search History: keep track of the words that are most important to you * Favorite Word Syncing Through iCloud: share your favorites between devices and on the Web * In-app purchase: an ad-free experience + access to Kids, Medical, and Legal dictionaries * For Tablets: browse the entire dictionary with a scrolling index * Apple Watch Extension: see t…
App details
What you can learn from Merriam-Webster Dictionary
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Merriam-Webster Dictionary's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Merriam-Webster Dictionary runs a dark set with one background colour (#245464) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B48C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.